Bauerfeind USA announces partnership with NBATA
Atlanta, Georgia (July 30, 2015) - Bauerfeind, one of the world's leading manufacturers of medical products including orthopedic braces and supports for every joint and the back, as well as compression socks and insoles, announces a partnership with the National Basketball Athletic Trainers Association (NBATA).
As part of the multi-year partnership, Bauerfeind will be the Official Brace of NBATA and the NBATA will endorse Bauerfeind's medical functional support, brace and compression therapy products.
"This is a natural, organic partnership since the NBATA has been a Bauerfeind customer since 2003 when we started with one team buying the GenuTrain knee brace," said Kevin Johnson, NBATA Chairman and Head Athletic Trainer for the Philadelphia 76ers. "Today, 27 teams purchase a variety of Bauerfeind products and this formal partnership brings together two organizations who are dedicated to providing the best sports medical care solutions for professional basketball athletes."
Bauerfeind will launch Trainer Talk where NBATA trainers will share their inside knowledge and experiences on Bauerfeind.com. Topics will include how to get the most out of your workouts and brace features and benefits such as medical grade compression, proprioception, increased compliance, and durability. The NBATA trainers will also share content with Bauerfeind USA consumers that will help them get the most out of the company's products.
"Bauerfeind's medical and sports heritage aligns with the NBATA's medical and sports athletic training and expertise," said Gregory J. Vaughn, M.D., CEO at Bauerfeind USA. "NBATA trainers work with the best athletes in the world and this partnership allows us to bring their medical and athletic training, knowledge and expertise to our consumers."
For more information on the NBATA partnership or to purchase Bauerfeind products, visit www.bauerfeind.com
Founded in Germany in 1929, Bauerfeind AG is one of the leading manufacturers of medical products including orthopedic braces and supports for every joint and the back, as well as compression socks and insoles. Every single Bauerfeind product is made in Germany and is designed to help people live fulfilling, active lives, at any age.
Top athletes and trainers across the world put their trust in the outstanding quality of Bauerfeind products. The company has been an official supplier of the German Olympic teams from 2002 to 2010 with a service team on hand at the Summer and Winter Games. Since 2010, the company has won each call for tenders and has been a partner of the Olympic Organizational Committees as the exclusive supplier of braces and supports to all participating nations.
Bauerfeind AG is a family-run company with 2,000 employees worldwide and subsidiaries in more than 20 countries, including Bauerfeind USA which was founded in 1985 in Kennesaw, GA and recently relocated to midtown Atlanta. Bauerfeind products are available at medical supply retailers, sports specialty retailers and on www.bauerfeind.com.
The National Basketball Athletic Trainers Association (NBATA) is a professional organization of highly skilled certified athletic trainers who provide specialized health care and critical support services to the athletes and organizations of the National Basketball Association.